You can use the remarketing, re-engagement, or related demographics option to engage with
people who have already visited your website and give them tailored advertisements that best
suit their needs. While these enhancements can be a fantastic way to entice past users to
return to your website or app, you should let them know that you collect information for
remarketing, re-engagement, or other audiences on your website.
You must provide the following details in your privacy policy if you use the remarketing or
similar audiences functionality on your website:
1. The first step to designing a website that allows users to opt in and out of cookies is by
creating a web page that can handle it. So, the privacy policy must be outlined and
implemented before the pop-up and redirect links to more information can be set up.
2. Before the user can navigate through your page, you can notify them with the help of a
pop-up that AdRoll may be using their data to make the navigation experience better.
The clause can look something like this:
We use anonymous cookies to monitor your search history on our website, and thirdparty affiliate marketers like Google AdSense and AdRoll use that information to deliver
ads to you on various sites as you scroll through different websites for us.
3. Then you can present them with the option to “Accept AdRoll Cookies” or “Decline”
option.
Other options for the buttons can be: Gimme My Cookies and No Cookies For Me.
4. Another great way to educate the user what AdRoll really does is by giving them the
option on the pop-up to learn more about the functional tool and how it can benefit the
user too.
5. Here, you should also add an “Adjust Google Ad Settings” so that users can opt-in and
out of what kind of information they are comfortable giving.
6. You can even design two buttons at the end of the information about using their data
via AdRoll by asking them if they consent or don’t.
For example,
The Consent button: Yes, make my real estate experience better!The Decline button: No, I want to stay confused.
7. After this has been done, you need to add the snippet code that runs this remarketing
tool. AdWords and AdRoll are both functionality tools by Google, and so you need to run
by Google whether the cookies will stay active.
You have two options: 30 days or 90 days.
8. Must-have components of your Privacy Policy:
You must inform the user that:
• You advertise targeted ads on several websites using remarketing.
• If you use them, Google (and other comparable third parties) will place
advertisements on the users’ favorite websites.
• Cookies are used to create advertisements on other websites based on a user’s
previous visits to your website.
• By navigating Google’s Ads Settings page, users can choose not to be a part of your
site’s remarketing plan
